Balancing local market relevance with global brand standards, this promotional campaign was designed for Kiehl’s Vietnam across Shopee and Lazada. The banners spotlight key brand ambassadors (KOLs) alongside flagship product ranges. Leveraging official brand assets, seasonal motifs, and high-resolution talent photography, I adapted and re-designed the layout to meet local e-commerce conversion requirements while maintaining strict brand consistency across digital storefronts.
January 17, 2018
