Experiences

01

2024 - Present

E-commerce Design: Spearhead localization of high-conversion digital assets and promotional banners for Kiehl’s on major Southeast Asian marketplaces, including Shopee and Lazada.
Stakeholder Management: Partner with the Design Team Lead to facilitate direct communication with L’Oréal brand managers, ensuring all creative outputs align with global brand standards.
Strategic Problem Solving: Proactively address creative and technical challenges in high-pressure project environments, maintaining seamless campaign delivery.
Brand Consistency: Champion the Kiehl’s visual identity across all digital touchpoints, balancing aesthetic appeal with marketplace-specific performance requirements.

02

2020-2023

Creative Execution: Spearheaded the production of high-impact motion graphics, short-form videos, and static assets tailored for global social media campaigns.
Leadership & Mentorship: Provided technical guidance and creative direction to junior designers and interns, fostering professional growth and ensuring design excellence.
Strategic Oversight: Acted as interim Design Team Lead, managing workflows, overseeing project deliveries, and supporting the broader creative team in high-pressure environments.
Cross-Platform Assets: Developed cohesive visual identity systems across diverse formats, including digital banners and social-first video content.

03

2016 - 2020

Photography: Shooting advertising and event photos
Content Creation: Managed end-to-end photography for high-profile events and social media, including professional retouching and post-production.
Visual Design: Conceptualized and designed a wide range of marketing collateral, including posters, standees, digital banners, and event backdrops.
Social Media Strategy: Developed and executed comprehensive social media content plans to increase engagement and brand awareness.
Event Support: Provided creative and technical media support for large-scale events, ensuring brand consistency across all visual touchpoints.