For Red Rooster’s $5 Crunch Box campaign, I developed two distinct narrative concepts highlighting unbeatable value: Spot 1 (Narrative / Food Envy): A relatable, character-driven story centered on 'food envy,' following a girl defending her meal from a snack-snatching friend until the punchline reveals that at just $5, everyone can get their own. I layered dynamic motion graphics, bold brand shapes, and playful emojis onto live-action footage, wrapping with high-impact packshots and a strong CTA. Spot 2 (Product-Led / Craving): A high-energy cut opening with an oversized Crunch Box zoom-reveal and punchy messaging. The edit transitions seamlessly into live-action footage of a guy captivated by a stop-motion chicken sequence before finally securing his own box, closing on an animated chicken-icon CTA over bold typographic backgrounds.
