Pink Bouncy

Fouced on the new Kiehl's collagen serum, I translated the product's goal of improving plumpness and volume into a compelling 'Pink Bouncy' art direction. The aesthetic revolves around a monochromatic pink spectrum, directly inspired by the serum's texture. I utilized AI-generated imagery featuring floating bubbles to symbolize elasticity and vitality. The resulting campaign assets blend futuristic AI visuals with the classic Kiehl's identity, creating a high-impact narrative about achieving youthful, voluminous skin.