In this promotional campaign for La Roche-Posay’s body balm, I prioritized brand visibility by maintaining a consistent logo presence throughout the narrative. To showcase the product's efficacy, I integrated live-action lifestyle footage with dynamic motion graphics. By utilizing seamless transitions and focusing on the tactile nature of the balm's texture, I created a visually cohesive experience that emphasizes both brand identity and product impact.
December 26, 2018
